Although LOVEFUL is a small family business, we aim to achieve great things at LOVEFUL.

How it all began

The story of LOVEFUL began in 2017, when the founding duo was looking for a way to finance their upcoming wedding during their university studies.

Inspired by the natural stone bracelets the founder used to craft as a child and the growing trend of personalized accessories, the idea of custom bracelets was born. So the two soulmates teamed up and created their first bracelet collection, the Unique Collection, which was meant to be unique in form while remaining modern and minimalist — and it is still one of our most popular collections today.

What started as a small project has grown into Europe’s largest online shop for personalized natural stone bracelets. Our assortment now includes more than 60 natural stone models and 11 collections.

The founding team

CREATIVE MINDS THINK ALIKE. We are a creative duo combining diverse influences from the fashion world, global cultures, and international cities. As a professional fashion designer (she) and web developer (he), we are happy to have turned our passion into a profession — creating a true symbiosis of technical know-how and creativity.

Thanks to our many travels across different cultures, we want our jewelry to create pieces with which everyone can identify, regardless of where they live. We’re grateful to have met so many inspiring people on our journeys and found it remarkable how each of them expressed their personality and individuality without limits. They all shared the same cherished values: love, true friendship, or close family bonds.

With our products, we want to ensure that your ideas have no limits. That’s why we named our pieces after cities — as symbols for individuality and self-expression. Each piece is a unique item born from passionate craftsmanship. We’ve invested a lot of time to create a balanced design that combines timeless simplicity with a special touch.